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Why digital asset management is important With poor Digital Asset Management, your company will spend unnecessary time and resources that otherwise should be spent on brand development and... May 28, 2020 Siril Jacobsen Digital Asset Management / DAM What is Digital Asset Management? Buzzwords are impossible to avoid when you work with marketing and brands. Sometimes you might know the meaning of them, while other times you use... May 13, 2020 Renate Sandland Henriksen Digital Asset Management / DAM How branding processes saves time and streamline your brand? The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a... Apr 27, 2020 Renate Sandland Henriksen Brand Management Branding processes 4 smart brand management tips for fast moving consumer goods Managing multiple products and brands can be incredibly challenging - especially for the fast-moving consumer goods industry. Apr 8, 2020 Jean-Marc König Brand Management What is a brand identity system? First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you... Apr 7, 2020 Siril Jacobsen Brand Management Digital brand book Create branding guidelines with a brand management platform Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and... Mar 24, 2020 Renate Sandland Henriksen Brand Management Digital brand book How to keep up business as usual According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China... Mar 18, 2020 Siril Jacobsen Brand Management Manage your brand with collaboration software for marketing A marketing team spread across different locations can challenge how brand and marketing activities are carried out. Before you know it, your... Mar 18, 2020 Renate Sandland Henriksen Brand Management Marketing Tools Empower your brand development with BrandMaster Complete chaos of files and digital assets spread in all directions can easily lead to the abusage of logos and marketing material. The consequences... Mar 17, 2020 Renate Sandland Henriksen Brand Management