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Marketing as usual - from anywhere Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one... Mar 14, 2020 Renate Sandland Henriksen Brand Management Marketing Tools Why managing digital assets and your brand steals time Are you responsible for your company’s brand and digital assets? Do you have a proper system for this, or is it a bit messy and unclear where all... Mar 2, 2020 Renate Sandland Henriksen Brand Management Digital Asset Management / DAM Identifying KPI's in brand management KPIs are key metrics that help you set goals and follow up measurements on your marketing efforts. You need this in place in order to see know and... Feb 25, 2020 Siril Jacobsen Brand Management This is how you organize digital assets The term brand building is not unfamiliar to marketers, however many struggles to have control and keep up with their brand and also lack a seamless... Feb 14, 2020 Renate Sandland Henriksen Digital Asset Management / DAM Management requirements - how to meet them You may have heard the expression DAM? Or you have heard colleagues talk about it? Probably because these days, content is EVERYTHING. Jan 13, 2020 Renate Sandland Henriksen Brand Management Branding 101: the importance of brand management Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the... Dec 17, 2019 Renate Sandland Henriksen Brand Management Branding processes How to ensure brand consistency with digital asset management Brand consistency is fundamental in building a strong brand. You might think to yourself that this is easy if you are determined enough. However,... Jun 17, 2019 Renate Sandland Henriksen Brand Management Digital Asset Management / DAM How are you doing with the digital marketing transformation Managing a brand and the marketing turns more complex the more alternatives you get as a marketer. Ironically, it is expected that marketers should... Mar 6, 2019 Renate Sandland Henriksen Digital Asset Management / DAM Why marketers should invest in a Digital Asset Management system Managing digital assets seems simple, but experience have shown us that it is more complicated than it should be. As a result, companies are... Jun 8, 2018 Renate Sandland Henriksen Digital Asset Management / DAM